My sister Joey Tay recently participated in the YOG (Youth Olympic Games Singapore) event by carrying the YOG torch for about 100 meters and got reported on newspaper & etc.
After the relay 100 meters are over, we proceeded to Temasek Polytechnic to enjoy free Coke & some nice celebration there.
I feel the event organizer really put in plenty of effort in getting more people involved in the performance! :D
The clever part is the parents of the performers will definitely be excited to watch their kids perform, very very viral marketing indeed! :3