After reading the news on TODAY regards to the SMS Spam problems and the proposed bill to set up “Do Not Call” registry so that consumers can register their mobile numbers to this DNC registry to stop marketing companies from SMS-ing them advertisement spam.
The news also provided a public consultation web address to ask for public opinions (must submit before 28 November 2011, 5pm.) regards to this bill and below is my reply.
Hi Sir/Mdm
With regards to the “do not call” registry proposed law.
I personally agree that such DNC registry should be set up in order to deter SMS spam
However, I foresee a serious problem
- DNC Registry will be overwhelmed by daily submissions of both consumers & businesses all the time & DNC Registry will probably be “slow” to recover from overwhelming submissions
Solutions I like to propose
- Start the DNC Registry as planned and collect consumers’ mobile number who don’t want to be spammed by SMS.
- Work with telcos or private sector to develop a smart database of DNC numbers that will block any SMS with the word ‘ADV’ found inside the SMS from reaching their intended targets (listed in DNC)
- Marketers will be losing money per SMS blocked then normal SMS as telco can charge more for such SMS blocking services (so that marketers won’t get fined)
- Get the telco to send an email the list of numbers that are blocked so that the marketers will automatically filter their own mobile number list without submitting to DNC Registry regularly.
This way small businesses can prevent accidental spamming to people listed in DNC (get fined by government) and the DNC registry won’t be overwhelmed by the marketers with large lists of numbers.
Benefits
- Marketing company don’t get penalized unnecessary promoting good business relation with their customers
- Telecommunication company namely M1, Starhub and Singtel can help distribute the load off DNC registry by offering blocking services to the marketing company.
- DNC Registry to work closely with telcos to form an updated list of DNC list via a encrypted database without too many hands accessing it to prevent accidental leaking of these information.
Added bonus
- Telco get fined if they don’t offer blocking services or they themselves spam to DNC list consumers.
- I think the implementation of the above solution to a possible problem will be easy for the telcos and there shall be a win win situation to the SMS spam issue.

