As publishers & content creators who used Google Adsense as one of their content advertising revenue source knows Google is usually on time when paying their publishers.
The payment date usually between 21st and 26th of the month but usually paid on the 21st for people who opt to use western union to collect their revenue.
According to the community in “Adsense help forum”, there are a number of publishers from multiple countries such as Philippine, London, China, USA, Nepal, Cambodia, Pakistan, Taiwan and Singapore who haven’t got paid since 21st till 25 May 2016 and are getting a little anxious as some are desperate to pay bills and feed their family.
In the forum, I had learnt about investigators raiding Google Paris HQ for tax evasion inquiry, hopefully this is not the reason for affecting the payment to publishers.
There is something else that I had learnt from the forum is the possibility of getting multiple sources or income instead of depending on just Adsense.
For example, publishers can use patreon.com for content subscriptions while on adsense if you have regular contents like live video streaming.
You can also get direct sponsors from multiple companies to showcase or review their products.
I received an unusual email from Google Payments <firstname.lastname@example.org> on Wed, May 25, 2016 at 7:22 AM
The email stated “if you haven’t received your payment within 5 business days from the date of this email, please contact your bank for more details”.
This seemed to be wrong as my adsense payment is paid via western union instead of wire transfer to bank, so I believe it’s an automatic batch email sent using a single email template which is probably a mistake.
Usually western union update adsense.com with MTCN number rather quickly after gotten this email but this time it’s a different story.
There is no link to the MTCN number at the “your payment” page and that is rather unusual.
I feel Google PR departments need some additional help to calm the nerves of the publishers & content creators like the youtubers as you know they will definitely let the world know something is up when such things happens.
Knowing it may not be Google’s fault that the payments are late, there may be multiple problems that are causing the delay.
There may be publishers with adsense accounts that are in the pending audit for fraud clicks that may delay payments or even termination of their adsense account.
There maybe US holiday that coincides with the transfer of money from Google to relevant western union branches causing the delay.
But regardless of the possibilities, Google should have an automatic system to update the publishers & content creators via “notification” on the situation of the payment in an event of a delay.
But I had checked…no notification.
The deafening silence from Google can be a PR nightmare as they may not have enough manpower to reply to every concerns of each publisher facing payment problems however there should be an automatic detection of delay in payment and proper notification should be pushed to adsense publishers to calm their nerves and show to their debt collectors.
My suggestions are the following for Google.
- Pin a post by google representative to notify publishers the e.t.a. of payment in event of a delay to multiple countries in the Adsense help forum
- Push a notification at the Adsense.com to read the pinned post in event of delay in payment.
- Put the link in the Adsense FAQ page
Suggestions for publishers
- Go to Adsense help forum to find the reasons of the delay.
- Find out other ways to earn money via youtube like Patreon.com, twitch and other advertising for publishers.
- Wait patiently for payment which may come before the month end.
- Set any bills & debt repayment to be at the beginning of the month instead of exactly on the 21st of the month.
However fear not, I trust Google will never intentionally want to delay payment to publishers and will pay eventually so do be patient and give Google 24 to 48 hours for the payment to get through to us via western union.
UPDATE 6.30pm (+8GMT) 25 May 2016 : MTCN number issued for western union payments reflected in adsense.com!